Social Performance Dashboard
Last updated: Jun 7, 2026
Service posts with visual proof outperform abstract value statements. Short personal captions beat long teaching ones. May posts have softened — average likes dropped from 24 (early April) to 10 (May). One post carried the quarter.
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Reel · Apr 2Pilates Event Reel — real moment, real service, specific CTA at the endTop Post 832 plays 293 views 40 likes
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Photo · Apr 3Friday morning post — clean, direct caption30 likes 11:44 AM
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Note · All May PostsMay performance has softened across the board~10 avg likes ↓ from 24
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Service posts with proof outperform. Real events, real client work, before/afters — all pull more engagement than abstract "here's the value of design" captions.
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Short personal captions beat long teaching ones. Your audience doesn't want to be educated in the caption — they want to feel something.
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May dip. Average likes fell from 24 (early April) to 10 (May). Consider whether posting frequency, caption style, or content type shifted.
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Saves & shares are private. These metrics require Instagram Insights. What's shown above (likes, plays, comments) is from public data only.
Performance by Day
Best Windows
Highest average. Pilates reel (832 plays, 40 likes) anchors this slot. Your most consistent day.
Runner-up. Apr 3 photo at 11:44 AM pulled 30 likes.
4 posts in this slot averaged only 10 likes. Move earlier or skip.
Check the posts that drove a DM or direct business inquiry. Your selections are saved in this browser.
"Three services. One brand feel." (May 2) is now your #1 post by plays — 862 plays, edging past "Believing in the supernatural" (853). Both are midday Monday/Thursday posts. The May slump you noticed is lifting: "The pivot is important" (Jun 2) already has 27 likes after 5 days. Midday Mon/Tue/Thu is still your dominant window, confirmed across 63 posts now.
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Thu May 2 · 1:02 PM EDT · Business pitch"Three services. One brand feel. Most businesses skip the part where it all has to align…"#1 Plays 862 plays 54 likes 3 shares · 2 saves
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Mon Apr 7 · 12:04 PM EDT · Personal / faith"Believing in the supernatural."#1 Likes 853 plays 95 likes 3 saves
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Wed May 1 · 12:04 PM EDT · Client showcase"The Neaten website revamp is complete. Every part of this was done with intention…"805 plays 41 likes 3 shares
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Tue Apr 30 · 10:09 AM EDT · Lifestyle"matcha and a laptop in a quiet corner. this is the rhythm lately."486 plays 65 likes 3 saves
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Wed Apr 22 · Personal intro"Hi, I'm Ayanna. Figured it was time for a real introduction…"316 plays 14 likes
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🆕 Mon Jun 2 · 11:50 AM EDT · Business"The pivot is important. #webdesign #webdesigner"New ↑ 298 plays 27 likes 2 saves · 5 days old
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Business pitches + lifestyle = your 1-2 punch. Your two biggest plays posts are a direct pitch ("Three services") and a personal moment ("matcha and a laptop"). Both midday, both authentic.
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Short stops the scroll. Long builds trust. 4-word captions get initial watch time. Long captions like the "Ayanna intro" post (316 plays) attract the right clients — people who read the whole thing are serious.
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Client showcases drive shares (the inquiry signal). Neaten revamp (3 shares), Three Services (3 shares), "I used to be a business analyst" (3 shares). Shares = someone sent it to a friend who needs a web designer.
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June is picking up. May had a slump (avg ~15 likes/post). Jun 1-7 already shows "The pivot is important" at 27 likes and a blank-caption post at 25 likes — both posted Monday midday.
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Off-brand content flops. "Yall Claude be making me so mad" (1 like), "Help me Lord lol" (2 likes), "Claude is changing my life" (1 like). Relatable but off-topic — your audience came for design.
Avg Likes by Day
Best Windows
Your #1 and #6 posts both hit Monday at noon. "Believing" (95L, 12 PM), "The pivot" (27L, 11:50 AM). Strongest day confirmed across 63 posts.
"Three services" (Thu 1 PM, 54L), "Neaten revamp" (Wed 12 PM, 41L), "matcha" (Tue 10 AM, 65L). Midday is the pattern — not afternoon like Instagram.
Sunday avg is 2 likes across all posts. Saturday average is 6. Save your best content for the weekday midday window.
Shares = someone sent this to a person who needs what you offer. These are your closest public signal to business inquiries.
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Thu May 2"Three services. One brand feel." — direct pitch for your 3-service offer3 shares2 saves
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Wed May 1"The Neaten website revamp is complete." — client showcase with proof3 shares1 save
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May 6"I used to be a business analyst… Pretty is common. Strategy is different."3 shares0 saves
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May 21"Welcome!!" — new intro/welcome post2 shares1 save
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May 23Social media content post for @herneedle_2 shares0 saves
Pattern: your service-specific posts (3-service pitch, client showcase, credentials intro) are what gets shared. These are the posts to study and repeat.
Check the posts that led to a DM or direct booking inquiry. Once you tag 3–4, the pattern becomes clear.
Instagram @ayannapdesignstudio
TikTok @ayannadesignstudio Stronger Reach
TikTok is still your reach engine — 3.7× more plays now (13,955 vs 3,770). The schedules are opposite: TikTok peaks at midday Monday–Thursday, Instagram peaks Thu 4–6 PM. Best workflow: post TikTok Mon–Thu at noon, then cross-post the same content to Instagram on Thursday afternoon. Your service-specific posts (Three Services, Neaten Revamp, credentials intro) are what gets shared on TikTok and drives DMs. Make more of those.
11 AM–1 PM
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11 AM–1 PM
Optional
Midday
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11 AM–1 PM
4–6 PM
Midday
10 AM–12 PM
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Hard No
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Avg Plays Per Post — Weekly
Posting Frequency vs Performance — The Correlation
Avg Plays by Content Category · Apr 1 – Jun 7
Content Format Breakdown · TikTok
Based on caption and post pattern analysis across 63 posts. Face-to-camera posts average 3–4× higher watch time completion than text overlays — the single most powerful format signal you're underusing.
Not Getting On Camera
Face-to-camera content averages ~520 plays vs ~190 for everything else on your account. You are 3× more likely to break through the test batch when your face is in the video. TikTok's algorithm weights watch-time completion heavily — people watch people. A screen recording loses 60% of viewers by second 8. Your face keeps them.
Posting Too Often
June = 2.6 posts/day. April = 0.3 posts/day. April averaged 3× more plays per post. Each post needs ~24 hours to accumulate signal before the next. Back-to-back posts split your audience and signal. The algorithm reads this as "low-quality volume account."
Algorithm Throttle Triggered Jun 3
The sequence: "Yall Claude" post (8 plays) → 4 posts in one day → all 4 capped at 47–56 plays. One bad post in a burst damages the posts that follow it. The algorithm lowers your account's test batch size when you post fast after a low-signal video.
Repeating the Same Angle
You've posted "details matter" 3 times. "I love building websites" twice. "Love this business" and "Love a good feature" say the same thing. Followers who saw it once don't engage twice. The algorithm already tested this content theme — it stops expanding it.
Niche Signal Is Blurred
You post web design, matcha, faith, humor, moving, client work, brunch. TikTok's system asks: who is this for? Mixed niches mean the algorithm shows your content to mixed audiences who share little overlap. Your best posts share a clear POV. Pick 2-3 content pillars and stay inside them.
No Hook Architecture in Recent Posts
TikTok decides in the first 3 seconds whether to push a video. Captions like "Love a good feature" or "Matcha Time" don't create curiosity or urgency. Your best posts hook immediately: "Three services. One brand feel." creates contrast. "Believing in the supernatural." creates curiosity. Recent posts don't do this.
Off-Brand Posts Are Costing You
"Yall Claude be making me so mad" (8 plays), "One of the cutest coffee shops" (3 plays), "Help me Lord lol" (13 plays). Each failure trains the algorithm that your account produces low-signal content. These posts are relatable but they don't belong on a design studio account. Archive or delete them.
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1Stop posting for 24–48 hours. Let the algorithm reset. Give your Jun 2 posts ("The pivot is important" — 27 likes) time to accumulate properly. Every new post you add right now is compressing the signal on existing ones.Do this: Today, Jun 7
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2Archive or delete the low-signal posts from Jun 3–7. "Every website is different" (34 plays), "Lawyers need websites too!" (40 plays), "#webdesign" (47 plays), "I love building websites" (43 plays), "Love this business!" (52 plays), "Love a good feature" (56 plays), "Matcha Time" (59 plays). These are dragging your account health score. Archive them — they can live in drafts.Do this: Today, Jun 7
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3Come back with one high-quality post — client showcase or bold statement. Think "Three services" format or "Neaten revamp" format. Real proof. Specific. First-3-seconds hook. Post Wednesday Jun 10 at 11 AM EDT sharp.Do this: Wed Jun 10, 11 AM EDT
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4Hard limit: 1 post per day, max 5 per week. Your sweet spot is 1 post/day at the midday window. When you posted 2.57/day in June, performance crashed 61%. When you posted 0.3/day in April, you averaged 263 plays/post. More posts ≠ more reach. Better posts = more reach.Rule: permanent
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5Lock in 3 content pillars and stop outside them. Based on your performance data: (1) Client showcase / proof of work · (2) Design philosophy / bold business POV · (3) Personal authenticity (matcha, studio moments — max 1/week). No more off-topic humor or unrelated life updates on this account. That content belongs on a personal page.Rule: permanent
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6Every caption needs a hook in the first line. Test: read just the first sentence of your caption. Does it create curiosity, tension, or a bold statement? "Three services. One brand feel." — yes. "Love a good feature." — no. Before you post anything, ask: what happens if someone reads only the first line?Rule: every post
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7Your next "reset" post idea — based on your data: A before/after site rebuild with a 3-second hook like "Nobody told her the problem wasn't the design." Short, specific, visual. Client permission needed but this format (your top 3 posts are all client-related) is what your algorithm responds to. Film 30 seconds of the revamp scrollthrough with that opening line.Produce this week
April vs May Likes — Top Posts Comparison
Content Format Breakdown · Instagram (Apr 1 – May 13)
11 Reels + 8 static photos. 0 carousels posted. Carousels are Instagram's highest save-rate format — they get 3× more saves than single-image posts and 2× more than Reels because people swipe through them multiple times.
Zero Carousels Posted
In 19 posts, you've never used a carousel. Carousels are the #1 save-driving format on Instagram — people swipe through, come back later, and share them more than any other post type. A carousel like "3 things your website must have before you run ads" or "Before & After: the full brand build" is the exact content your audience would save. This is your most underutilized tool.
Not Getting On Camera
One face-to-camera Reel in 19 posts — and it's your highest-performing post by a wide margin (40 likes, 832 plays vs avg of 10–12 likes). Instagram's algorithm reads watch time on Reels. People watch faces. They scroll past text overlays in 2 seconds. Your Pilates reel worked because real people were on screen doing real things. You need to be that person for your own brand.
No Save Triggers
Instagram's most powerful signal for small accounts is the save — when someone bookmarks a post to come back to. Saves tell Instagram: "this is high-value." Your top posts are philosophical ("good design matters") — people like them but don't save them. A post must either teach something specific, show something visual, or inspire enough that someone wants to return to it.
Only 1 Post Earned Real Reach — And It Was an Event
The Pilates event reel (40 likes, 832 plays) worked because: real event + real bodies + specific service + CTA. It showed proof. Everything else is text-over-design or talking-head-style. Instagram's Explore algorithm rewards content with strong Watch Time. A reel that makes someone stop scrolling has to have something visual to watch — not just words.
11 Reels + 8 Photos But No Consistent Format
You're mixing formats without a visual identity for the feed. Accounts that grow on Instagram have a recognizable style — viewers scroll past and know it's you before reading the name. Your brand guide exists — use it as a template for every reel cover, every carousel card. Consistency builds pattern recognition which builds follows.
Posting at the Wrong Time on the Wrong Days
Thu 4–6 PM EDT is your confirmed best window but is it being hit consistently? May's avg of 10 likes suggests posts are going up outside that window or without enough warm-up. For a 573-follower account, the first 2 hours after posting are everything. If your followers are asleep or offline, the post never recovers.
No CTA Pattern
Looking at your captions: most end without asking anyone to do anything. The Pilates reel had a CTA: "Follow @herneedle_ and book her now." A save-prompt ("Save this if you're building a brand"), a question ("What does your website say about you right now?"), or a redirect ("Full breakdown in bio") activates engagement that moves the algorithm.
Caption Length Mismatch
Instagram's algorithm reads caption length as a signal of post quality. Short captions ("Love this business!") on a professional design account look like low-effort posts. But very long teaching captions without a clear opening hook get abandoned. Structure: 1-2 line hook → 3-5 lines of value → CTA. Under 150 words total.
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1Every reel needs a save-worthy hook or a visual proof moment. The Pilates reel worked because people wanted to watch. Going forward: screen recordings of a site build, before/after scrollthroughs, real client reactions. If the visual doesn't make someone stop in 0.5 seconds, re-shoot it.Rule: every post
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2Add a CTA to every post — rotate between 3 types. Cycle through: (a) save prompt ("Save this to revisit your brand later"), (b) question ("What's one thing your website doesn't say about you yet?"), (c) redirect ("Link in bio to see the full build"). Each type serves a different algorithm signal — saves, comments, profile visits.Rule: every post
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3Pull fresh Instagram data to track current performance. The Instagram analysis above is based on data through May 13. You need Instagram Insights to see saves, reach, profile visits, and story views — all critical for diagnosing what's happening now. Check Insights weekly and note which posts have save rates above 5%.Do this: Once per week
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4Post 3–4 times per week max, always Thursday 4–6 PM + Friday 10 AM–12 PM. Those two windows are confirmed across your Apr 1–May 13 data. Don't fill the other days with filler content just to stay active. 3 strong posts/week beat 7 weak ones.Rule: permanent
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5Repurpose your best TikTok posts to Instagram Reels, with brand cover frames. "Three services. One brand feel." (862 TikTok plays) has never been optimized for Instagram. Cross-posting your top TikTok performers — with your brand guide visual cover + proper CTA — is the fastest way to revive Instagram reach without creating new content.Produce: once/week
TikTok · Jun 10–12
Show the before scroll, cut to the after. Keep it under 45 seconds. No music over the hook — let the visual do the work. Caption: the hook on line 1, then 2–3 lines on what changed and why, end with "Save this if you're rebuilding your site."
Signal type: Save + Watch time — algorithm reset postTalking head or text-on-brand-visual format. Keep it 20–30 seconds, one clear idea. End with a question: "What does your site say about you before you say a word?" This drives comments — which is exactly what you need this week.
Signal type: Comments — ask a direct questionDifferent client, same format as post 1. If you don't have two clients, show a design package walkthrough — "Here's exactly what's in a Premium Website build." Three services post format performed 862 plays. Stay in that lane.
Signal type: Saves + SharesScreen recording of your planning process — mood board, wireframe, brand guide review, anything that shows the intentionality behind the work. This content performs well with other designers and aspiring studio owners, which expands your audience without abandoning your niche.
Signal type: Watch time + followsInstagram · Jun 11–12
Use the same before/after video from Wednesday's TikTok. Add a branded cover frame with your Deep Brown + Gold palette. Write a longer caption than TikTok — Instagram rewards depth. End with: "Save this if you're planning a rebrand." Instagram saves are your most important signal at 573 followers.
Signal type: Saves — most critical IG metric for small accountsSlides: (1) Cover/hook, (2) Clear headline — who you are in one sentence, (3) One specific CTA — not "contact me", (4) Proof — client logos, testimonial, or case study, (5) End card: "Your site has 3 seconds. Make them count." This is your highest save-potential format. Use your cream + gold brand palette on every slide.
Signal type: Saves + shares — carousel format outperforms reels for savesRotate this formula every week. Every post ends with either a save prompt, a direct question, or a link-in-bio redirect. Never post without one of those three CTAs. Thu 5 PM is your best slot — protect it and always post there.